About Us

inspir'em was founded in 2019 by Emma Maslen.

20+ years in the technology sector, working for household names such as Sun Microsystems, BMC Software, SAP Concur & Ping Identity, Emma has extensive technology go-to-market experience in multiple geographies.

Now an angel investor, NED, start-up strategist, coach and consultant - Emma uses her industry experience and skills to help companies and individuals achieve their potential.

Emma is IOD certified, part of the Henley School for Coaching Alumni and also Hogan Certified.

As the business has grown Emma has partnered with amazing coaches and consultants to deliver the inspir'em portfolio.

Through inspir'em Emma and associates have developed a number of offerings to impart the skills and experience to others.

sales management training
Sales strategy
sales management programs

Silvio Rugolo

SVP Presales @ Aveva

Previously Global Vice President Presales - BMC Software

''Emma is a talented leader, able to recruit a players, set a strategy and a vision for the team and develop a rigorous operating rhythm around no negotiable activities. Emma is also very good in building networks outside of her responsibility, finding opportunities for greater and proactive collaboration with other parts of the business or with customers. Would love to work with Emma again!''

Welcome Our Newest Partner


Partnering with 

Genevieve Martin


Genevieve is a successful sales leader with more than 25 years of experience in the technology, consulting and information security industries, working with enterprise customers and partners.

She has significant experience of the IT services market having worked for services companies and services sales within vendors, including: Logica (now CGI), Symantec (inc. Veritas), and Dell Technologies (inc. EMC, VMware, Virtustream & Pivotal). 

She places considerable emphasis on coaching and empowering teams for peak performance and the adoption of effective sales processes.  For more than 10 years she has been a diversity and inclusion ambassador, advocating for the business benefits of inclusion in the workplace.

She works as a consultant providing bespoke project services, coaching and mentoring in sales leadership, sales processes and services sales. She is also a board advisor for a start-up business.

Genevieve holds a first class honours degree in Computing from the University of Ulster.

Key skills include:

  • enterprise account management
  • sales coaching
  • team building
  • staff performance management
  • services sales
  • strategic alliances
  • sales process development
 Market Strategy
 Personal Development
Market Consultancy & Personal Development

Partnering with

Tim Robins

Tim is a dynamic communication skills trainer and a world class Mindset Coach. He draws upon 18 years' experience in the fields of mindset coaching and leadership development.

Tim combines  hands-on business experience with honed communication skills, and the ability to teach. His style is engaging, positive and professional. He holds a degree in Applied Psychology and is a certified Neuro-Linguistic Programming Master Practitioner.

Recent clients for communication skills trainings include KHDA (Dubai government authority), SAP Concur (finance software), JP Morgan (banking), London Business School (MBA education), Microsoft's Rare (gaming) and Vodafone (telecom).

Tim has an impressive reputation as a 'go-to' mindset coach. He's coached over 7,500 individuals in one to one sessions including celebrities, members of the royal families and senior executives of multinational organisations. Recent mindset coaching clients include SAP Concur (software), British American Tobacco (tobacco), Playground Games (video games) and Kimberley Clark (personal care).

Tim specialises in: Mindset Coaching, Presenting with Impact, Personal Impact, Leadership Presence, Leadership Communication, Motivating and Managing Teams, Influencing, Pitching and Selling skills and event Facilitation.

In short, Tim can help you to significantly improve the confidence, charisma and effectiveness of your people.


Partnering with 

Mark Garrett Hayes

Mark Garrett Hayes, MBA is an accredited trainer (TAP.cert) and accredited coach (EMCC) and helps sales professionals around the world to increase revenue and generate new business. 

He has worked in sales and sales enablement for over 12 years and is the author of the book ‘New Sales Coach’ to be published in 2021.

Mark is the host of the InsideSalesCoach podcast on Apple, Stitcher and Spotify and interviews sales leaders from around the world to share best practice.  

"Worked with my Austin TX and London teams. Exciting and inspirational. Absolutely no hesitation about working with Mark again."
Rob Berry Director Inside Sales - Canonical

"Credible and impactful. Hugely applicable. Definitely resulted in positive changes in terms of both results and behaviour."
Dan Skipp EMEA SDR Manager - Sophos.

Mark works with inspir'em to deliver all of the MEDDIC based courses including:

  • MEDDIC Foundations
  • MEDDIC Deal Reviews/Clinics
  • 7 Wonders Management Course

All of these courses are available online, live virtual and live in person.



sales strategy
sales strategy

Partnering with 

Rekha Kent

Rekha has worked in learning and organisational development for over 20 years. What drives her is her passion to help people and organisations thrive and be successful. She does this through coaching, facilitation and consulting. She has strong commercial and strategic experience, together with extensive global experience, having worked in India, China, Japan, Europe, East Africa, USA and Canada.

Rekha is creative with her program design and delivers impactful experiences for her clients, that lead to sustainable change. Her coaching has led to positively transforming the lives of her clients, enabling them to thrice, be happy and successful.

She received a BSc from Aston Business School and has a Postgrad in People Management & Development. She has an Advanced Diploma in Professional Coaching & Mentoring and has completed the Accelerated Coaching Excellence certificate. Rekha is accredited for Myers Briggs and Life Orientations and experienced in also using tools such as: Belbin Team Profile, Transactional Analysis, Leadership 360 Surveys and NLP. She has also completed the John Adiar Leadhership Trainer Accreditation.













Partnering with 

Sarah Roxborough

Sarah has 20+ years’ experience in Human Resource Leadership roles working across many industries including Tech, Manufacturing and Professional Services in Regional, International and Global roles. She holds a degree in French and European Studies, is CIPD qualified, and gained her PCIC coaching certification from Henley Business School. She is also a member of the ICF (International Coaching Federation), the Association for Coaching and the Henley Live Coaching community.

Sarah’s passion is working with individuals and organisations to help them optimise their potential and achieve their chosen goals. Her work centres around coaching and leadership development, alongside supporting organisations in defining and embedding their org cultures or transitioning to a new way of working.

Across all her work, Sarah’s individual blend of support and challenge enables clients to increase their awareness and find a path that is right for them. Her experience and sensitivity to understanding the human response to change, enables her to offer real value and insight to enable clients to confidently develop and grow.  

Sarah drives a culture of inclusion, learning, nurture, accountability and continuous development. She is an amazing coach and mentor, and she combines these talents to effect meaningful change and organizational development that support and drive business strategy. Highly recommended.’

Paul Dunne, EMEA Channel Director, POLY

‘I have worked with Sarah for 5 months during my transition into a senior leadership role. As a coach, she helped me to reflect on my leadership style and identify areas for improvement.  She created a safe, yet challenging coaching environment with a very human approach.  Sarah is insightful and able to analyse the key issues by listening and asking penetrating questions. Due to her very down to earth style I have been able to think through different approaches and place them into action.’

Helen Hawthorn -Snr EMEA Engineering Manager Zoom


Sunday Times Interview

Emma Maslen is an executive coach and adviser to start-ups. She has worked in sales for tech and software giants such as SAP and BMC.

She started investing three years ago, often through the Angel Academe network. Her portfolio of eight companies includes the software developer EnterpriseAlumni. Maslen, 41, lives in Leighton Buzzard....